Lids Part Deux

The road to hell may be paved with trucker hats, but you’ll definitely need one when you arrive—it looks pretty bright down there!

Since my last run of hats a few years ago, I’ve been working with Tommie at Dedicate Brand to put something together that would satisfy even my toughest customer (Craig, who, now that I think about it, is kind of a dick). Tommie’s got the connections and set me to work product testing up here in Sonoma County, on the East Coast, and in Ames, Iowa with a guy he only refers to as ‘Corntooth’.

I recorded scads of promising feedback like, “this is nice,” and “it kept the sun out of my eyes,” and, “I probably shouldn’t be throwing up into your hat right now.”

I incorporated criticism like, “my dog stole that hat and licked it under my bed for three hours,” and, “nobody with a mustache and that hat is allowed in the jumpy castle.”

Sewn-on Patches+Pinot Noir=Classy

As you can see, I applied the same rigorous, user-generated feedback with these hats as I do with every surfboard that leaves my shop.

And it shows in the results. I’ve got three different shades of blue. Buy them all and tell your friends, “I’ve got the blues.” When they ask, “what the hell are you talking about?” shriek, “Are you saying I’m fat?”

I’ve got a grey that states, “this hat is fifty shades of awesome! Also, I wouldn’t mind getting spanked right now.”

And a brown that claims, “I work for UPS…psyche! I actually shred my sack off in pumping surf.”
Interested parties should email me. Then send me $25. Then I'll send you a hat of your color choice and a hilarious note scribed onto a piece of scrap paper that says something wildly sardonic like Thank You! Or, if I'm feeling the whole brevity thing, Thanks!